Last summer, box office totals were so low that the media chose not to reveal the numbers very often, and certainly not to compare them with previous years, and, gods forbid, decades. Since the numbers couldn't be blamed on a poor economy (that's supposed to be recovering), what more could be said about the matter? There were no victims left to blame other than the fact that the films totally sucked. But this could never be admitted since the same "investors" that run Hollywood also run the news media.
Of course, the average citizen today has no idea just how rigged the entertainment and news industries truly are, but that doesn't change the fact that a bad movie is still a bad movie. I guess it's hard for directors and investors to put their heart into something that most of them recognize to be an artless, soulless charade. Brainwashing viewers isn't as fun as it used to be, especially when said directors are kept on tighter and tighter leashes by said investors.
What ends up happening is entirely predictable: the investors end up having way too much input into what sorts of ideas get made in films, and how those films are made. Money men that are good at making money are rarely good at creating art. The two skill sets go together like oil and water. Formulas to make money are often more resilient than formulas to make good movies. The reason for this dynamic is simple: good films avoid formulas but the same sorts of money scams tend to work over and over and over again in slightly different make-up, slightly different lighting, slightly different locales, and slightly different terminology (hedge funds, derivatives, price fixing, monopolies, etc. etc.). Yesterday's illegal business trade becomes tomorrow's legal transaction thanks to the helping hand of government and society.
In years gone by, production companies were allowed to have more autonomy. They functioned as virtual middle men to hide the fact that the motion picture industry was, and has always been, completely rigged and not circumscribed by mere profit incentives at all. In other words: the fact that a significant percentage of films were being used to condition society first, and to make money second, was Hollywood's best kept secret.
These days, the proverbial black cat is out of the bag. More and more top executive know about the poison they are hawking as a health elixir. Such a jaded outlook is possible only as more and more people in the "machine" believe themselves to have vested interests above those of society in general. Racism certainly comes into play, as well as heightened forms of "moral idiocy," a term which used to be used to describe the medical condition known as psychopathy.
Now that the "middle man" has been removed from the production process, the grinding gears of the propaganda machine has become demoralizing even for those who lack morals. Even Hollywood has a problem swallowing such a toxic pill. There obviously aren't enough psychopaths to go around, at least in mid-level positions. That's why companies like Red Box have popped up. If you can't sell a theater ticket for $12, then it's time to cover your losses. Even $1.25 is better than nothing. After all, beggars can't be choosers.
What viewer is going to sweat chump change? That same viewer learned from experience to avoid paying top dollar in the theater for horrible films, but the same learning curve doesn't apply to chump change. And let's not forget that most people end up hanging onto said Red Box rental for longer than 6pm the next day, which means higher profits both for Red Box and for the investors that paid for said shitty film.
So why is one piece of shit being made after another these days? When the same owners control too many pieces on society's playing board, stagnation sets in. And what sorts of game pieces are we talking about? Oh, just little things like medicine, medical machines, pharmaceuticals, periodicals and book publishing, news production, television and film programming, weapons production, GMO food production, national debt financing, pesticides, as well as buying and selling politicians and government bureaucrats like the commodities they are.
Corporations have a way of sucking the life blood out of just about everything, including the motion picture industry. But what most people tend to overlook is the fact that those corporations are being owned and controlled by fewer and fewer families on earth. Most of these families are run by patriarchs and matriarch, which, put quite simply, are sociopaths.
How's that for horrific? Yes, real life vampires are running the planet. Believe me, this topic would make an awesome novel or an awesome film, but don't hold your breath. That's one book that will never be published and one film that will never be produced. Why? Because it hits too close to home. Publishing "editors" (glorified gate keepers today) and Hollywood production companies will make sure that the average American never learns the truth about what sorts of fangs are sucking on his proverbial neck.
"And that's the way it is." Walter Cronkite used to utter those words at the end of every news cast. He also used to be the voice of the owl at Bohemian Grove: a ceremony in which a realistic child doll was "burned alive" on a funeral pyre to usher in good luck for the new year. Such rituals still go on at The Grove, and are nearly identical to ancient rituals in which real living children were sacrificed to gods such as Molech. .
Walter Cronkite's last name literally means "illness, malady, disease" in German. His first name, "Walter," also German, means "commander of an army, a.k.a general." Such a loaded name is symbolic of the role that this man filled in history. He is arguably the most famous American newsman of all time. The so-called "news" was rigged then, just as it is today. Don't expect to hear about Hollywood's extinct middle man. It's certainly news that is fit to print, or to broadcast on television, and that's precisely the reason you will never hear it from the horse's mouth.